We’re proud to carry many products made in the USA.  We carry many unique items including a wide assortment of bags, wicker baskets, bags, racks, lights to stay safe, cycling computers, sunglasses by Tifosi and more!  We also sell trail passes, and would love to recommend some of our favorite rail & mountain trails in Wisconsin/Michigan!!

We stock a wide variety of accessories including:

  • Helmets
  • Grocery pannier bag, Adventure packing bags & touring panniers
  • Nantucket wicker & wire handlebar & pannier baskets
  • Racks
  • Rocky Mount tray style car racks
  • Lights & cycling computers
  • Child trailers & cycle trailers by Burley
  • Rolf Prima wheels
  • TSL snowshoes
  • Trainers by Saris & Minoura 
  • …and a whole lot more!

Stop in soon because we’re constantly updating our accessories, and we have new items coming in all the time. If we don’t currently stock something, let us know! We will do our best to order it for you.

See our recently updated featured products page for great gift ideas! Click on the tabs below for more information on bikes, wheels, clothing, and TSL snowshoes that we carry!! 🙂

Click on the pictures below to learn more about what we offer in bikes, wheels, clothing, snowshoes and more!

We carry Fuji, Biria, Bianchi,  Breezer, and Rocky Mountain!  Click to see more!

rolf wheels dec 2014

We carry Rolf Prima wheels, including demo wheels.  Click on the picture to learn more!

We carry some awesome Chain Reaction Cyclery  clothing by Mt. Borah & EWnR!!! Click on our jersey to see more!

We carry a great selection of composite snowshoes from TSL. Available in adult and kid sizes!

Used bikes, components & accessories!

Take a moment and check out our page dedicated to gently used bicycles, parts, and new old stock!

Click on the following link to see what has just been added!

2024 Candlelight Snowshoe, Hike, and Ski schedule!!!

We are still waiting for the DNR to update the schedule, as dates become available please click on the link below! 

Please click on the following link:

Bundle up, and gather your family and friends!  Enjoy a beautiful Wisconsin night outside crunching through some snow taking in the sights!!  Ahhhh….making memories. 🙂

TSL Snowshoes

Chain Reaction Colored Cog (orange,blk,wht) 2009

Take a moment, and click on the video below to enjoy some Rocky Mountain snowy goodness. 🙂

Click on the video below to enjoy some fun with fat bikes at Chain Reaction Cyclery.

The crew at Chain Reaction was having a little fun around the shop Saturday afternoon. It was beautiful outside so we thought it would be fun to ride some fatties, out and around the shop. A big thanks to Scott Jackson for putting this together, along with everyone that showed up to ride some sweet fatties.