About Us



As long as she can remember, Niki has always wanted to have her own bike shop.  The last few summers she’s enjoyed racing enduro with Chain Reaction’s Enduro team in the Lake Superior Gravity Series.  She’s competed since 1993 and raced for national teams like Gary Fisher Racing (BMX).  She won the Gold Cup (in Sedalia, MO for BMX), raced at Grand Nationals and Race of Champions (BMX), and won a state cycle cross title, and podium-ed at Noque Fatbike World Championships in Marquette, MI. BMX progressed into racing road and then into cyclecross and onto mountain & fat biking.  In 1996 she started working in the bike industry. Even with her store and daughters, she still finds time to race and compete.

  • In winter she loves fat biking and competing.  She also enjoys skiing and snowshoeing.
  • In warmer seasons, she enjoys going mountain biking, and hitting up the many scenic roads on her road bike, and riding with Reece on her Burly Piccolo.
  • When she isn’t on the bike or in the store, she loves bow hunting and water skiing.



Scot is an avid mountain biker and enjoys racing enduro, and started racing back in 1996.  He also enjoys road biking, when he can’t get out on the trail.   Some of his favorite places to ride are Marquette Michigan, Duluth Minnesota, Little Switzerland and locally, Greenbush…. really any place that will allow his tires to leave the ground.  Scot has been working on bikes since the mid 90’s, even working in another local shop for several years.

Reece & Jade (our girls):


Miss Reecie

Niki’s little girl, Reece, knows her way around the bike shop, and is more than happy to show you (in her opinion) the best Stinger bar, and bell. 🙂  In her free time Reece enjoys wheeling around on her sweet PK Ripper Mini, playing with her LOL dolls, reading, and crafting.

Scot’s gal girl, Jade, enjoys mountain biking with the family, and hitting the more technical rocky rooty trails with us. She also cruising around town checking out all the fun little stores down town.  In the summer months you’ll find Jade helping out around the shop!




Pete has ridden and repaired bikes for most of his life and his bike is his preferred method of transportation around town. In college, he worked at a bike and ski shop where he learned to assemble, repair, and appreciate bikes. He has toured throughout much of the United States on his bike, first with his wife and later with his kids. He repaired bikes out of his home for friends and family through most of his adult life. Pete enjoys getting out on his Rocky Thunderbolt hitting up the trails at Reforestation in Suamico.  Pete joined us in the fall of 2012!



Our friendly, little curly-tailed shop Pug loves going for bike rides with us in her Burley Tail Wagon trailer.  Izzy looks forward to her daily walks with her buddies Anna, Olivia, and Morgan.  She loves a scratch on the head or a treat when people come in, and is always up for a good game of fetch with her stuffed duck.

Anna, Olivia, Morgan Izzy Photo

Olivia and Morgan:

This group of gals is Izzy’s walking team.  This clan joined our shop 2 years ago to help Izzy maintain her slim and trim curly pug tailed self.   You can tell it’s time for Izzy’s walk, by her excited barking that can be heard echoing down the street, and it’s always fun to watch her sail across her gate with her harness still latched.  🙂

Now that you know a little about us, we’d love to know a little about you so stop in soon!
We’re looking forward to meeting you.