Rolf Prima wheel

Rolf Prima wheel

Rolf Prima wheels are hand-built with pride in Eugene, Oregon!  (The pioneers of low, paired spoke count wheels) From road to mountain, aluminum to carbon they have a wheelset for you at an affordable price!  We carry many models in our store, and would love to have your swing by to check them out!

Take Advantage of our Wheel Demo Program with Rolf Prima

A good set of wheels can give you a real advantage.  They wind up faster and accelerate quicker; they’re lighter and stiffer so they climb more efficiently.  They can dramatically improve your riding enjoyment and performance.  To feel the difference for yourself, ask about our wheel demo program.  We’ll hold onto your old wheels and let you take a spin on a pair of Rolf Vigor Alphas or Elans Alphas with no obligation. Click here to download the Rolf Wind Tunnel Chart.

Wheels - Chain Reaction

Wheels – Chain Reaction

Custom hand-laced wheels at Chain Reaction

We also hand build wheels right here in our shop.  If you have an old wheel that you can’t part with, bring it in, and let us rebuild it for you to give it that new ride feel again!  There are some awesome rim and spoke options available, and we’d love to sit down with you and figure out what would work best for your needs.

Call us or stop in soon so we can set a pair of demo wheels aside!