We’re proud to carry many products made in the USA.  We carry many unique items that other shops don’t carry like Detour Bags from Oregon, along with a wide range of bike accessories like baskets, bags, racks, lights to stay safe, cycling computers, sunglasses by Tifosi and more!  We also sell trail passes, and would love to recommend some of our favorite rail trails in Wisconsin!!

We stock a wide variety of accessories including:

  • Helmets
  • Grocery bag & touring panniers
  • Racks
  • Lights & cycling computers
  • Child trailers by Burley
  • Trainers by Cycle-Ops & Minoura
  • …and a whole lot more!

Stop in soon because we’re constantly updating our accessories, and we have new items coming in all the time.  If we don’t currently stock something, let us know!  We can probably order it for you.  See our featured products page for new and seasonal items!  Click on the tabs below for more information on bikes, wheels, clothing, and TSL snowshoes that we carry!! :)

Click here for info on BIKE brands we stock!


rolf wheels dec 2014

Click here for info on wheels we carry, along with our wheel demo program!


Click here for in information on our shop branded clothing by Mt. Borah & EWnR!!!


tsl snowshoe display dec 2014

Click here for information on TSL snowshoes!  Made in the USA!


Click on the video below to enjoy some fun with  fat bikes at Chain Reaction Cyclery.

The crew at Chain Reaction was having a little fun around the shop Saturday afternoon. It was beautiful outside so we thought it would be fun to ride some fatties, out and around the shop .  A big thanks to Scott Jackson for putting this together, along with everyone that showed up to ride some sweet fatties.