Welcome to Chain Reaction Cyclery

Your local family-friendly bike shop

Welcome to Chain Reaction Cyclery!  Located in Appleton, at 818 N. Superior St., and serving the Fox Valley, we’re dedicated to providing the best in bicycle sales and detailed bicycle repair.  We offer a wide range of bikes, wheels, clothing, accessories, and snowshoes. Niki has over 19 years of bike experience.  We love riding bikes and equipping others to do the same.  We take great pride in knowing most customers on a first-name basis, and look forward to getting to know you, too.

Stop by the shop, or give us a call to learn more!

  • Opened in spring 2007
  • Owned by Niki Jackson
  • 19+ years of  bike experience
  • We service all makes and models
  • We sell new bicycles

Chain Reaction Hours:

Monday 10am – 7pm Friday 10am – 5:30pm
Tuesday 10am – 7pm Saturday 10am – 2pm
Wednesday 10am – 5:30pm Sunday Gone Riding
Thursday 10am – 5:30pm


Exciting News as 11-21-14!!!

I am super excited to announce to all of our Chain Reaction family, heading into our 8th year of being in business we’re purchasing the building Chain Reaction is housed in!!!  I’d like to personally thank Jane for being such an outstanding  landlord all these years, and I now look forward to this exciting & important next step!  Chain Reaction as a whole is really ramping up for an exciting 2015, and we’ve got so much to look forward to, starting with Fuji’s great 2015 lineup, to our new line of fat bikes by Rocky Mountain (we’re so stoked). We also have custom EWnR wool jerseys due to arrive any day, custom Moltini orange, warm, Merino wool, sweet.  We also just signed on as a Tour de Fest ride sponsor on July 18th.  All great exciting things to look forward to!

Cheers! Niki J.

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